Don Carlis visioner för tryck bland Internet of Things

PUBLICERAD: 9 juli 2014
UPPDATERAD: 14 november


Functional Printing och Internet of Things står i fokus när Don Carli kommer till Sign & Print Scandinavia den 3 till 5 februari. För en gångs skull kommer man att kunna höra hans visioner utan att betala för det – inträdet är gratis, bara man registrerar sig. Don Carli, CEO på Nima Hunter, har samlat sina intryck som de är just nu, som en lite tidig inspiration:

Few disruptive innovations are likely to have greater potential to impact the printing industry than Functional Printing and the Internet of Things (IoT). This session will provide an overview of key market and technology trends and discuss how brand owners, designers and printers can address the opportunities and challenges presented by the growth and change associated with Functional Printing and The Internet of Things.

Functional printing differs from the type of printing that has historically characterized the graphic arts: ie. the graphic embellishment of surfaces. While functional printing can also be employed to create visual or aesthetic effects, rather than being solely limited to the application of colored inks and coatings to change the appearance of surfaces, functional printing refers to processes employing inkjet and other printing processes to deposit materials on substrates, or to additively manufacture objects, and to imbue them with structural, mechanical, optical, chemical, electrical, or electronic functions, intelligence and/or interactivity. Terms that are often associated with functional printing include Printed Electronics, 3D Printing, and Intelligent Packaging.

While traditional graphic arts printing is in secular decline, or at best growing at the rate of the GDP, functional printing is projected to grow at double digit year over year rates for the foreseeable future and intelligent packaging growth is expected to outstrip the growth of overall markets for packaging.

• Wohlers Associates projects that the worldwide sale of 3-D printing products and services will grow from last year’s $3.1 billion to nearly $6 billion in 2017, and rise at a compound annual growth rate through of 20% to  $10.8 billion by 2021.

•  ID TechX projects that printed, organic, and flexible electronics is projected to grow from more than $16 billion in 2013 to $76.8 billion in the next 10 years,

• BCC Research estimates that worldwide intelligent packaging sales could approach $5.3 billion in 2017 with a CAGR 5.6%. Synergy between Functional Printing and the Internet of Things makes it all the more important to understand what will be required for traditional graphic arts businesses to adapt and leverage their knowledge, skills and relationships to participate in the new economy and world changing potential being enabled by functionally printed devices that will be essential to the Internet of Things. The Internet of Things (IoT) is a term that was coined in 1999 by a former brand manager at Procter & Gamble named Kevin Ashton to describe the concept of a network of billions of uniquely identifiable network-connected objects. The Internet of Things has become a significant topic attracting billions of dollars of investment that is expected to radically transform most industries, add trillions of dollars to the global GDP and help individuals, business and governments employ resources more intelligently.

• The venture capital research firm CBInsights reports that IoT startups attracted $1.1 billion in investment across 153 deals last year, up 11% from 2012.

• Cisco CEO John Chambers believes that the ”Internet-of-Everything” will rapidly evolve into a $19 trillion market with 5X to 10X more impact on society than the Internet.

• International Data Corporation estimates that revenues from technology and services related to the Internet of Things will grow 8.8% annually to $7.3 trillion by 2017.

• McKinsey’s Disruptive Technologies Report says the Internet of Things is a disruptive technology trend that will connect billions of products, packages and sensors. While the Internet of Things promises unprecedented growth and change, there are large segments of market opportunity that will remain unaddressed by the Internet of Things because traditional electronics are simply too expensive for high-volume, cost-sensitive applications like packaging of temperature sensitive perishable products, one-time-use medical products and point of purchase displays. This is where functional printing will play a critical role by making it possible to additively manufacture (i.e. “Print”) the billions of inexpensive sensors, energy storage systems, memory, logic, lighting, displays, and intelligent tags, labels and packaging that are required.

Don Carli – Nima Hunter Inc. Founder & CEO has more than 20 years of experience in market research, business intelligence, and strategic planning in markets and technologies for printing, publishing and imaging. Don worked for Xerox from 1994 through 2001 as a marketing and strategy consultant to the Xerox Graphic Arts Industry Business Unit, as a marketing research analyst for Xerox Business Research and as a strategy advisor to the Xerox Corporate Strategy Group and an advisor to Xerox CEO Anne Mulcahy. Don is a noted subject matter expert in printed electronics and functional printing who has been actively tracking markets, technologies and applications for functional printing and intelligent packaging printing since 2005. He has led several multi-client research projects on emerging technologies for NPES and PRIMIR, conducted numerous confidential market research projects for Fortune 100 companies and chaired a number of international symposia about functional printing, 3D printing, printed electronics and intelligent packaging for industry associations including The Envelope Manufacturers Association, The Active and Intelligent Packaging Association (AIPIA), The Organic Electronics Association (O-EA) and The International Electronics Manufacturing Initiative (iNEMI), The FlexTech Alliance, The Gravure Association of the Americas (GAA), NPES and PRIMIR. For over 10 years Don has also been Senior Research Fellow with the non-profit Institute for Sustainable Communication where he works with major international brands and publishers such as Akami, Apple Computer, IKEA, Yahoo, Lands End, The National Geographic, Target, The Economist, Time Incorporated, The Hearst Corporation and others on the development of standards and best practices for the management of the environmental impacts of printed electronics and the sustainability of print and digital media supply chains. Don is also a Business Development Advisor to KeyInsite Inc, a big data research & analytics company with offices in NYC and Hyderbad India. A graduate of St. Lawrence University in Canton New York, Don is an Alfred P. Sloan Foundation Industry Studies Program Affiliate Scholar and has been a professor of process analysis and project management in the Advertising, Design and Graphic Arts Department at NYC College of Technology of the City University of New York. Don is Sustainability Editor of Aktuel Grafisk Information Magazine in Sweden and Environmental Correspondent for PBS “MediaShift” as well as a member of the Institute for Supply Management, a member of the Society for Environmental Toxicology and Chemistry (SETAC), a member of the board of advisors of the AIGA Center for Sustainable Design, a member of the ISO TC130 Work Group for Carbon Footprinting of Print Media, a recipient of the P3 Foundation “Luminaire Award” recognizing outstanding achievement and dedication by graphic communication industry innovators, as well as a nominee for a 2011 “Mirror Award” for digital media journalism in the public interest from the Newhouse School of Journalism at Syracuse University.

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